Coach Announces Stuart Vevers As New Creative Director

Stuart Vevers is new Creative Director for Coach
Stuart Vevers is new Creative Director for Coach

With all the rumors of Marc Jacobs in talks with Coach, they are officially debunked with the announcement of Stuart Vevers as new Creative Director

British designer Stuart Vevers has been announced as the new Creative Director for Coach. Vevers is leaving his 5 year tenor at Loewe to succeed Reed Krakoff, who’s contract will end in June of 2014. In 2006 Vevers won the British Fashion Award for Accessories Designer of the Year, which is a huge plus in the eyes of Victor Luis, the future CEO of Coach. Just as Vevers will take over for Krakoff, Luis is going to be taking over for current Coach CEO Lew Frankfort in January of 2014.

“Stuart is recognised as one of the world’s leading accessories designers. His passion, leadership skills and broad luxury brand experience, focused on leather goods, uniquely qualify him to lead the next chapter of Coach,” Luis told WWD. “I am confident that his creative expertise – grounded in accessories – will enable him to draw upon Coach’s rich history to create innovative product and brand imagery, elevating the customer experience and creating a fuller expression of the brand.”

With Coach trying to focus on becoming a lifestyle label with a stronger concentration on their women’s ready-to-wear, Vevers could be just what Coach needs.