Streetwear brand Joyrich partners with King Features Syndicate to create a 19-piece Betty Boop collection
Joyrich has long been the go-to street wear for LA natives and yesterday they have released a Betty Boop-inspired collection. Teaming up with owner and manager of the Betty Boop brand, King Features Syndicate, Joyrich has created 19-pieces that include T-shirts, hoodies, jackets, dresses, bags, hats and more. The styles will range in price from a cool $60 to $250 to add a little Betty into your wardrobe.
David Melgar, Joyrich creative director told WWD, “We decided to pursue a collaboration with the iconic Betty Boop to further embrace the colorful and fun aesthetic of Joyrich with a vintage flare. We incorporated the classic cartoon character into new streetwear styles to create a blend of classic iconography with a modern fit.”
The collection launched in seven stores like Patricia Field in New York and Wish in Atlanta as well as online retailers like Nasty Gal.